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Populis Goes Head To Head With Demand Media And Associated Content
22nd December 2010
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In a detailed overview of the content on demand sector, journalist Nicolas Rauline takes a look at the key players in the market and how Populis has grown to become the European leader going head to head with US giants Demand Media and Associated Content.
Already boasting audience figures higher than that of Associated Content, the article shows how Europe is fast catching up with the US dominated content on demand sector, with Populis positioned as the direct challenger.
One of the areas providing Populis with a competitive edge is it's focus on multilingual content in 8 languages. Now with 20,000 content items every month across its 500 web properties including Excite Europe, BetterDeals and Nanopublishing, the group is set to see a tremendous growth year in 2011.
For further details (in French) the les Echos article can be found here.
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