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Populis Announces Acquisition of Mokono, Germany’s Largest Blog Network

15th September 2011

We are delighted to announce today the acquisition of mokono, Germany’s largest blog network and one of Europe’s leading blogging and blog marketing platforms.

Together we are looking forward to using our combined energy, strengths and talents in online publishing and social media advertising to provide an even better online experience for advertisers, brands, the creative class and online users alike.

mokono has over 700,000 registered blogs. Its most popular blog portals include Blog.de, Blog.fr and Blog.co.uk. Active in 13 European countries and Canada, the mokono network has a combined total of 14 million unique monthly users.

A pioneer in Social Media advertising, mokono also offers a wide range of innovative social media advertising solutions, ranging from display to video and social media ads.

Joining forces, Populis and mokono will combine a unique portfolio of skills, essential for the success of a next generation media company. A deep understanding of content production, SEM and SEO at scale, coupled with state of the art advertising solutions, will give both companies a unique competitive edge in Europe.

In addition to a significant growth in traffic, independent websites, writers and media properties, the acquisition greatly enhances our technology assets. mokono’s unique social advertising platform connects advertisers to bloggers, providing advertisers with a single access to one of the most influential consumer segments online. Bloggers in turn benefit from several easy to use revenue streams which they can apply to fit their individual needs.

Luca Ascani, Co-Founder and Chairman of Populis