Senior SEM Specialist

February 17, 2012

Given a spending budget, the Senior SEM Specialist is responsible for defining, implementing, monitoring and adjusting Search Engine Marketing campaigns for a specific product/property in a specific market (s), in order to get traffic from Search Engines, generate revenues and maximize profit margins for partner networks and/or Populis properties.

• Job Title:Senior SEM Specialist
• Location:Dublin
• Employer:Populis Media
• Department:Marketing / SEM
• Job Summary:Given a spending budget, the Senior SEM Specialist is responsible for defining, implementing, monitoring and adjusting Search Engine Marketing campaigns for a specific product/property in a specific market (s), in order to get traffic from Search Engines, generate revenues and maximize profit margins for partner networks and/or Populis properties.

Responsibilities

• Define and implement SEM campaign strategy in order to optimize results based on specific budgets and objectives;
• Forecast and allocate given spending budgets throughout the campaigns;
• Write and test ad copy to ensure optimum click-through rates and select keywords for SEM campaigns on Google, Yahoo, MSN and other PPC ad programs;
• Use conversion and ROI tracking systems for PPC campaigns;
• Utilize campaign management tools and data modeling to maximize PPC campaign performance;
• Monitor campaign results, analyze and optimize key metrics such as CPCs, EPCs, CTRs, Profit Margins and ROI
• Provide daily reports to management on campaign status/performance and evaluate proper actions in order to increase campaign effectiveness
• Use affiliation programs (Tradedoubler, Zanox, etc.) and direct deals implementations to support campaigns performance
• Research and keep up to date with changes in the SEM industry and react accordingly

Requirements

• At least 2-3 years of experiences in internet marketing roles
• Solid track record in managing PPC campaigns using Google Adwords, YSM, Microsoft Adcenter and good knowledge of the PPC Policies and Rules.
• Bachelor’s degree, preferably in the field of Marketing, Business and/or Communication;
• Must be fluent in English and Spanish or Italian
• Excellent attention to detail and analytic mindset;
• Fast learner
• Ability to multi task in a deadline driven environment;
• Excellent verbal and written communication skills;
• Excellent organizational skills and ability to manage several simultaneous projects;
• Solid operational knowledge of Office productivity software and advanced knowledge of Excel;
• Proficient in advanced web statistics analysis and the usage of tools such as Google Analytics;
• Have a strong interest in online advertising (SEM)
• Knowledge of Affiliation Platforms (Tradedoubler, Zanox, Affilinet)
• Nice to have additional skills such as SEO techniques, websites conversion enhancement and landing page strategies, website usability concepts

Other/Notes

• What you can expect:
• We offer deep insights into online marketing, a creative, modern and forward-looking industry
• A young, highly motivated and international team in a constructive environment
• You have many possibilities in a flat hierarchy
• Very attractive commission beside a fix income guarantee a high level of income
• Please send your complete application documents to careers@populis.com
• Please write "Senior SEM Specialist" in the subject line of your e-mail.
• We look forward to receiving your application!