SEM Specialist Germany

February 3, 2012

Given a spending budget, the SEM Specialist is responsible for defining, implementing, monitoring and adjusting online Search Engine Marketing campaigns for a specific product/property in a specific market, in order to get traffic from SEs, generate revenues and maximize profit margins for partner networks and/or Mokono properties.

• Job Title:SEM Specialist Germany
• Location:Berlin
• Employer:MOKONO
• Department:Marketing / SEM
• Job Summary:Given a spending budget, the SEM Specialist is responsible for defining, implementing, monitoring and adjusting online Search Engine Marketing campaigns for a specific product/property in a specific market, in order to get traffic from SEs, generate revenues and maximize profit margins for partner networks and/or Mokono properties.

Responsibilities

• Given a spending budget, the SEM Specialist is responsible for defining, implementing, monitoring and adjusting online Search Engine Marketing campaigns for a specific product/property in a specific market,in order to get traffic from SEs, generate revenues and maximize profit margins for partner networks and/or Populis properties.
• The main responsibilities will be:
• • Define and implement SEM campaign strategy in order to optimize results based on specific budgets and objectives;
• • Allocate given spending budgets throughout the campaigns;
• • Write and test ad copy to ensure optimum click-through rates and select keywords for SEM campaigns on Google, Yahoo, MSN and other PPC ad programs;
• • Use conversion and ROI tracking systems for PPC campaigns;
• • Utilize campaign management tools and data modeling to maximize PPC campaign performance;
• • Monitor campaign results, analyze and optimize key metrics such as CPCs, EPCs, CTRs, Profit Margins and ROI
• • Provide daily reports to management on campaign status/performance and evaluate proper actions in order to increase campaign effectiveness
• • Use affiliation programs (Tradedoubler, Zanox, etc.) and direct deals implementations to support campaigns performance
• • Research and keep up to date with changes in the SEM industry and react accordingly

Requirements

• At least 1-2 years of experience in internet marketing roles
• Solid track record in managing PPC campaigns using Google Adwords, YSM, MSN
• Knowledge of Affiliation Platforms (Tradedoubler, Zanox, Affilinet)
• Bachelor’s degree, preferably in the field of Marketing, Business and/or Communication;
• Must be fluent in English and German mothertongue and have knowledge of the DE marketplace
• Nice to have additional skills such as SEO techniques, websites conversion enhancement and landing page strategies, website usability concepts
• Excellent attention to detail and analytic mindset;
• Ability to multi task in a deadline driven environment;
• Excellent verbal and written communication skills;
• Excellent organizational skills and ability to manage several simultaneous projects;
• Solid operational knowledge of Office productivity software and advanced knowledge of Excel;
• Proficient in advanced web statistics analysis and the usage of tools such as Google Analytics;
• Have a strong interest in online advertising (SEM)

Other/Notes

• What you can expect
• We offer deep insights into online marketing, a creative, modern and forward-looking industry
• A young, highly motivated and international team in a constructive environment
• You have many possibilities in a flat hierarchy
• You'll work in a loft office in the heart of Berlin – Kreuzberg
• Please email your CV (in english and german)or video cv along with a cover letter to the following email address: careers@populis.com , please state the reference number SEM DE