About Us

Founded in 2006, by Luca Ascani and Salvatore Esposito. The company is a Digital Media publisher with leading brands in Europe and South America. We are a technology platform offering a wide range of services for publishers and communication solutions for brands and advertisers.

Being one of the top European growing digital media companies with a double digit growth in the last 5 years, Populis has recently been rewarded with several important awards: Red Herring 100 (2010), Media Momentum (2011) and Deloitte Technology Fast 50 (2012).

The Populis team is a dynamic, multinational staff of 100+ web professionals, working across offices in Ireland (HQ), UK, Italy, Germany and Brazil. Contact us.

Luca Ascani
Co-Founder & Chairman

Luca launched buycentral.it in 2000 as the Italian subsidiary of a French shopping comparison site. The company was sold to the German group Lycos in 2004. In 2002, he launched ADVance and as it’s Chairman drove it to become one of the top web agencies in Italy, subsequently selling it to Netbooster.
Luca was also co-founder and shareholder of First Tuesday Italy, a company involved in the organization of seminars and meetings on Financial and Net Economy topics.

Salvatore Esposito
Co-Founder & CEO

Gained his Degree in Business & Finance in 1999.
Salvatore started his career as an internet consultant for small & medium enterprises within a project financed by the IBM Italia Foundation.
He then held various directorial roles in Internet marketing and advertising with BuyCentral, LookSmart and Altavista. After his experience as Managing Director of Web Agency ADVance, he Co-Founded GoAdv.


We are always looking for people who are passionate about the web!
Would you like to join us? View our job opportunities